DR 24k Anti-Aging Serum

Label as “pure hyaluronic acid serum” with simple, clinical design (or eco-chic matte finish) to convey quality. Emphasize “water-based” or “<strong>fragrance-free</strong>” on packaging for sensitive skin appeal. Packaging & branding: Use glass dropper bottles or airless pump bottles.

You can offer a dual product approach: a bakuchiol (plant-derived retinol alternative) or a low-dose “starter” retinol serum for sensitive skin. This allows you to market a gentler version alongside the classic retinol cream. Reassure customers with phrases like “fragrance-free, non-irritating formula” and ingredient callouts like ceramides or calendula to soothe.